#directmail #marketingstrategy #advertising #curiosity #open #infographics #photography #skim #lumpy #calltoaction
14 Direct Mail Tips from Experts
As Epsilon notes, about 77% of people will open a mail as soon as they get it. Statistics from Direct Mail Association (DMA) shows that at least two thirds of mail recipients end up making a purchase of the advertised product. As such, if this is done right and only essential and relevant mails are sent to potential clients, the process can be of fundamental importance to the company’s marketing strategy. Rush Hour Printing and Graphics is skilled in producing post cards and every other advertising material that can be used to send direct mail. Below are 15 direct mail ideas which will ensure that your outreach has an effective impact on your business.
1. The Packaging should Arouse Curiosity
When designing the mail packaging, curiosity will be key in determining whether the recipient opens it instantly. As per DMA statistics, normal mail packaging has a low response rate as compared to large and unique envelopes.
2. Make the Contents Lumpy
The main goal of direct mail advertising is to have the mail opened and read. By having lumpy and uneven contents in an envelope, the chances of having it opened will increase considerably.
3. The Message should be Easy to Skim
In most instances, mail recipients will be in a hurry to know the intended purpose of the mail. Notably, once the recipient realizes that it is a marketing mail, the desire to read through the entire content will reduce. However, with good info graphics and good photography, the intended message will be passed without having to read through.
4. Use UPS or FedEx envelope
UPS and FedEx envelops will ensure that your mail gets delivered. The trick here is to ensure that it is treated as an important document hence it will not be discarded as spam letter.
5. Ensure that the Mails Stands Out by going big
In most occasions, your direct mail will be delivered alongside tones of other mails and it may take time before the recipient opens it. However, by using a big and attention catching postcard, it will stand out from the rest which increases the chances of being opened first. RHPG can help you achieve this feat by making a 12” by 14” postcard for you.
6. Change the Design and Packaging on Subsequent Deliveries
With time, the recipients will get used to your packaging and mail design and they will probably start ignoring the letters. As such, it is advisable to change how the mail looks like to catch the recipient by surprise.
7. Use 3D Packaging
Notably, it is very unlikely for a recipient to ignore boxes or other 3D packaged deliveries. This will be key to ensuring the mail doesn’t get thrown away on first sight. RHPG can create postcards in different shapes to help you arouse the curiosity of your clients and get them to open your mails.
We are a full-service printing company with additional offerings in graphic design and customer support. We offer high quality business card printing and will work with you to produce a one of a kind, marketing tool to capture your leads I the most effective way. Call today to speak with one of our representatives.
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Telephone: 202.290.1118
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