9 POSTCARD DESIGN IDEAS FOR YOUR BUSINESS BY RUSH HOUR PRINTING AND GRAPHICS

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9 POSTCARD DESIGN IDEAS FOR YOUR BUSINESS BY RUSH HOUR PRINTING AND GRAPHICS 

If you are thinking about using postcards for your business, you probably have an idea of what should be included in them:

•    The Name Of The Business And Contact Information

•    Your Product Or Service

•    Your Call To Action

But what can make your prospective customer stop and take time to look at your postcard as they sift through the day’s mail, read it and even take action? Here are nine genius postcard design ideas Rush Hour Printing and Graphics propose you can use or your next campaign:

1.    Customize each card 

You can customize every postcard for its intended recipient using variable data printing technology. This means that you can include the name of your prospect in the card design as well as change the elements of your postcard to reflect the prospect’s demographics or interests. RHPG is skilled in this respect, we can personalize your postcards and help you get the clients’ attention.

2.    Create your cards with a vertical orientation

If you want a card that will attract a little more attention, then a vertical design is the way to go. At the very least, it has to be turned on its sides so that you can read enough to see what the card is all about. And if it has something you desire to have or need, then you will definitely continue reading. RHPG can design your postcards in any shape because we incorporate our client’s suggestions when creating marketing materials for them.

3.    Card design with a scratch-off area

A postcard with an interactive game is a genius idea to get people’s attention as well as make them create time to specifically interact with your message. Including a scratch-off prize or a special offer on your postcard is both fun for your recipients and gives them that feeling of winning an exclusive deal which can increase their chances to redeem. Of course, you have control of the number of people who win and what they win. RHPG can help you integrate this feature into your postcards as well.

4.    Adding a magnet to your postcard

Putting a magnet on your postcard is a brilliant idea since your prospects can stick it to their fridges or a place they can see it often if they know they will need it in the future. RHPG has been making postcards for our customers for many years, you can trust us to include any special feature such as a magnet at a reasonable price. 

5.    Include a sticky note on it

A sticky note anywhere even on your desk always means the message is important and should be read first. The same goes for your postcards. You can create the same effect by adding a sticky note to the front of the postcard. It will only cost you a few more bucks and don’t worry it stays on all the way to the mailbox.

6.    Using contrasting colors to make certain elements stand out

The colors you use on your postcards are very important. You can choose colors that are industry related for instance blue or white for a medical office. The way you use color is important as well. You can draw attention to specific details of your message by using bright, contrasting color to highlight them. RHPG has a variety of colors that you can choose from depending on your taste and preferences.

7.    Include reviews and ratings

You can show your prospects how good you are in your business by showing them what people who have already done business with you have to say. Give them that same confidence by including your happy customers’ reviews and ratings on your postcard. Don’t forget to use stars alongside the quotes.

8.    Use pictures of real people

If you are in an industry where trust is a very big deal, including your photo and that of your staff or even the happy customers you have worked with on your postcard can help build that credibility with your potential customers. It also creates a sense of familiarity and increases their chances of choosing you. RHPG will incorporate real images into your postcards. We have all the necessary technology that can print high quality pictures.

9.    Turn your postcard into an online ad on millions of sites

This is not so much about design but a way of rapidly improving your results. Take, for instance, your prospect gets your postcard and get interested, the first thing they will do is visit your website to know more about you. But, 96%of website visitors lose interest and leave the site almost immediately. After leaving, they start seeing your online banner ad, which is identical to your postcard, all over the internet – literally on millions of websites all across the Google network. This keeps them reminded of the existence of your business and can be encouraged to take action. 

A CMO.com study shows that these Google follow up ads do work and can increase the response by up to 400%!