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DESIGNING BANNERS THAT GRAB ATTENTION BY RUSH HOUR PRINTING AND GRAPHICS
Banners have always been, and continue to be an effective marketing tool. However, more often than not, you will come across a banner that just does not fulfil the criteria of an effective banner.
Banner design is a process that requires careful consideration of various design aspects if the banner is to be effective in marketing and promoting your products and services. At Rush Hour Printing and Graphics, we take into consideration all of these aspects in order to make sure we produce banners that effectively market your business.
Some of these aspects include:
• Placement – it is very important to decide where you want your banner to be located. This is because banner placement dictates many aspects of the banner design, from the color scheme to the graphics and even the font style and size to be used. At Rush Hour Printing and Graphics, our graphic designers will work closely with you to ensure the design of your banner is especially suited for your placement needs.
• Font – the main aim of a banner is to be able to catch the attention of the reader from a distance. This means that the text on the banner should not only be of an appropriate sizing but also of readable font, in order for the banner to be effective in its intent. At Rush Hour Printing and Graphics, our services are geared towards assuring your banner’s visibility and readability.
• Simple messaging – banners need to communicate the most relevant information, which should be readable in the shortest amount of time possible. Therefore, it is important that your messaging be straight to the point so that it relays the intended information. At Rush hour Printing and Graphics, our designer will be on hand to advise on how this information will be presented as an effective outcome.
• Relevant messaging – even though, as the above point states, the messaging should be simple, this does not in any way mean you should skip relevant information. The best way to determine what information goes in the banner is to decide on the purpose of the banner. What exactly do you want to achieve? Is it brand awareness or promotion of a product or service? After narrowing down on the purpose, contact Rush Hour Printing and graphics and a designer will be on hand to help you present this messaging in an attractive manner.
• Quality graphics and images – this is one way of ensuring your banner stands out from the rest. A banner that utilizes high-quality graphics and images has a better chance of attracting and holding the reader’s attention in comparison to one that is poorly done.at Rush Hour Printing and Graphics, we employ the latest technology in printing to ensure we produce banners whose graphics and image quality is unrivalled.
• Be brand conscious – although all the steps above are geared towards producing an effective banner, make sure that you consider the brand of your business throughout the design process. Do not adopt any aspect that conflicts with your overall brand.
At Rush Hour Printing and Graphics, we have experienced graphic designers who are knowledgeable in marketing and will help you come up with the most effective banner for your business. We cater to all your banner needs.
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We are a full-service printing company with additional offerings in graphic design and customer support. We offer high quality business card printing and will work with you to produce a one of a kind, marketing tool to capture your leads I the most effective way. Call today to speak with one of our representatives.
Rush Hour Printing and Graphics WE EAT DEADLINES FOR BREAKFAST! We are looking forward to serving you from our two DC locations. Our printing skills come from years of experience and hard work. Our graphic designers are incredible at what they do and always give their best. Check out our reviews on Yelp. Our word is our bond and we are here to prove that!
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Contact us for more information
Telephone: 202.290.1118
Email: Artwork@rushhourprinting.com & Unionstation@rushhourprinting.com
Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia and coming soon, Union Station in DC!
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