#directmail #specialoccasions #restatemessage #promptinglanguage #digital #currentcontent #evaluation #thirdparty #images #creativeideas
12 Direct Mail Tips From Rush Hour Printing and Graphics
According to the recent annual report by the Joint Industry Committee, most companies have embraced the direct mail marketing approach. The report, which focused on 1000 households, indicates that at least 57% mails are opened on arrival and about 21% are opened within a period of 28 days. As such, a company can reach out to at least 78% of its customers within one month after sending direct mails. This is a very interesting and encouraging finding for those who heavily depend on this marketing approach. However, regardless of these figures, it is important to go an extra mile in ensuring that your mails are read. Rush Hour Printing and Graphics offers excellent printing services for all kinds of marketing materials including postcards and envelopes. Below are 12 tips which could be of great help;
1. Send Direct Mails during Special Occasions
The key to getting a customer’s attention is by showing them that you are aware of what’s happening in their life. Some notable special occasions which you can easily turn into your advantage include birthdays, graduations, and anniversaries. Doing this will foster business customer relationships. RHPG can help you design a mail for any occasion that will wow the recipients.
2. Restate your Proposition in the Postscript
Notably, a mail recipient will hurriedly skim through the letter eager to get to the P.S. As such, to ensure that they grasp the intended message of the mail, it is advisable to restate this purpose in the postscript section.
3. Use Prompting Language on the Envelope
To ensure that the recipient opens the envelope, you can include several marketing phrases on the envelope such as ‘Seeking to avoid over expenditure? This will teach you how!’ ‘Free offers’ Such messages will make the recipient curious to know about the contents of the mail.
4. Blend Direct Mail Approach with Digital Outreach
To ensure a successful marketing plan, a combined approach will go a long way. After the customers receive the mails, there should be a platform of looking up for the company’s products and services online. This is why it is important for you to ensure that you have a solid online presence before sending out any marketing materials. Ensure that your website is functional and that it has the current information including products, services and offers. This will give you the peace of mind in knowing that if your customers decide to look you up online, they will find your website and buy from you.
5. The Mailing List Should be Current and in good shape
The design, production and distribution of direct mails involves use of funds and hence the target recipients should be worth the sacrifice. There should be no duplicate or non-functional addresses which will ensure low financial wastages. Go through your mail listing regularly and ensure that it is of a high quality.
6. Constant Success Evaluation
The main purpose of this campaign is to get people to purchase from the company. The financial input gained as a result of the campaign should exceed the output made when producing and distributing the mails. If this is not the case, then the approach is ineffective. Some of the parameters you can use to measure your ROI include cost per mailing, number of buyers, revenue gained, total campaign budget, campaign audience size, response and conversion rates and average revenue per buyer.
7. The Conversion Rate Should be evaluated
The direct mail approach is only as good as its conversion rate. Notably, the aim of this strategy is to get customers to make purchases and if the rate purchases made doesn’t go high, then it is a sure indicator of poor impression. This may call for change of strategy.
8. Use Third Parties to Offload Demanding Tasks
Some tasks such as stamping and sealing envelopes can be very demanding which might slow the delivery process. By using third party service providers the tasks will be handled speedily and you will have a chance of concentrating on other activities. Rush Hour Printing and Graphics can be your trusted third party when you want high quality direct mails for your customers. We have a lot of experience in doing that.
9. Use Illusive Images
To ensure that the recipient takes their time looking at the mail, some illusive images should be included. This will raise the client’s interest towards the company’s offer.
10. Make the Reading Practical
If the purpose of the mail is about resources such as clean water supply, you can design it in a way that the message can only be read under water.
11. Originality is Key
The mail design should not be similar to those of other competitors. Making something unique improves the company’s appeal towards the recipient which may facilitate a purchase. RHPG knows just how important originality is in business and will advise you accordingly.
12. Use Creative Ideas
Recipients will most likely be interested when the company’s message is passed using creative ideas. For example, you can have balloons or hand-bands encrypted with the desired message. The purpose of these types of mails is to capture the attention of the recipient for a longer time than you normally would. They might end up holding it for a long time and they can even show it around to the people nearby which will be all the more beneficial for you.
We are a full-service printing company with additional offerings in graphic design and customer support. We offer high quality business card printing and will work with you to produce a one of a kind, marketing tool to capture your leads I the most effective way. Call today to speak with one of our representatives.
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Telephone: 202.290.1118
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