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Learn How to Turn a Business Card Into a Marketing Tool
The most commonly used printed item would be a business card. People typically pass them out a few times a week or more depending on the business of events scheduled. Most contain basic contact information, but this is a wasted opportunity.
Since business cards are exchanged on a much greater number than a printed promotion would be, why not take advantage of that and combine the two.
Print with a Purpose
By combining information and usability you are more likely to make an impact and be kept. Turning a business card into a bookmark, ticket, or promotions card for example is a great way to add value. Rush Hour Printing and Graphics has created numerous campaigns using business card, and can work with you on your next print run
Return on Investment
How do you determine if your promotion is working? Easy, track it. By offering a coupon code, or a register to gain access offer, you will be able to see how many people take advantage of it, as well as build your marketing lists. Rush Hour Printing and Graphics suggests using the back side of the card to promote this offer.
Make Them Think
Providing a fun fact or a riddle will leave the business card receiver intrigued and make you stand out. It stands for a conversational topic, that leaves you the opportunity to follow up or discuss more.
Share a Story
Customers tend to browse reviews before they make a majority of purchases. Adding a short but positive testimonial will add to your value and offer something of value to your potential customer.
Making an Impact
With the shift of focus to a more environmentally friendly environment, customers are on the look out for companies that tend to donate or participate in these causes. Rush Hour Printing and Graphics has a variety of print processes that can help highlight your involvement on your business card, through colours or laminations.
Picture Perfect
People are more likely to do business with someone they have a connection with. By including a professional head shot with your business card, you are becoming recognizable, and people will then feel as if you are familiar.
First Impressions Are Important
With all print mediums, delivery is key. The benefit of a business card is that you are typically physically passing the business card out yourself and can use this interaction as a way to introduce yourself and your sale pitch. Leaving a good first impression and demonstrating the value of your company to them will cause them to keep your contact information and increase the possibility of them reaching out.
Rush Hour Printing and Graphics is a full service graphic design and print company that can help take your ideas and turn them into profitable business cards that will get your message across, make an impact and get leads. Rush Hour Printing and Graphics will introduce you to various stock and design options, along with additional features such as card shape and size. Please contact us today.
Rush Hour Printing and Graphics WE EAT DEADLINES FOR BREAKFAST! We are looking forward to serving you from our two DC locations. Our printing skills come from years of experience and hard work. Our graphic designers are incredible at what they do and always give their best. Check out our reviews on Yelp. Our word is our bond and we are here to prove that!
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Contact us for more information
Telephone: 202.290.1118
Email: Artwork@rushhourprinting.com & Unionstation@rushhourprinting.com
Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia and coming soon, Union Station in DC!
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