7 REASONS WHY PRINT SHOULD TOP THE LIST OF YOUR ‘NON-TRADITIONAL’ CONTENT MARKETING STRATEGIES BY RUSH HOUR PRINTING AND GRAPHICS

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7 REASONS WHY PRINT SHOULD TOP THE LIST OF YOUR ‘NON-TRADITIONAL’ CONTENT MARKETING STRATEGIES BY RUSH HOUR PRINTING AND GRAPHICS

With the increasing use of the internet today that makes the use of social media, web articles and blogging very traditional, print media definitely falls under the non-traditional marketing. This means that businesses ought to take that opportunity to get attention through the use of print media. This is because the constantly evolving use of technology doesn’t kill the use of channels for advertising such as print media but, it makes us look at them in a different way since consumers use them differently. 

Even though content marketing strategy should always come first before channel strategy, it does not mean that a content marketer shouldn’t look at all the available channels to tell their story. The following are 7 reasons why print channel still offers an amazing opportunity to get your brand out there.

1.    Print Media Grabs Attention

People are now getting less and less printed newspapers and magazines in their mail which means the few ones they do get gets more attention paid to each piece.

2.    It Focuses On Customer Retention

One of the biggest point marketers miss is the need to nurture customers after they do business with them. Historically, brands used to develop custom print newsletters and magazines purposely for customer retention and if it worked back then, it will surely work even today. 

3.    It Doesn’t Have Audience Development Costs

Publishers spend a great deal of their time and money to qualify subscribers so that they can send out their magazines. Most times, they even have to use multiple dollars for each subscriber annually just for auditing purposes. This is a cost that marketers can totally avoid simply by using their customer mailing list to distribute their magazines to them. 

4.    Lets Marketers Do Something New

Today, social media, websites, and applications are all part of the marketing mix but more marketers and customers are embracing the need for something new and different. To many, print may be considered dead but it is actually experiencing a rebirth and we possibly could be seeing a new golden age in print.

5.    Print Is Where Customers Go To Ask Questions

You can find answers to almost any question on the internet, but where do buyers go to think about the questions that should be asked? Print media gives them that chance to think outside the box and ask themselves questions depending on what they read. Therefore, print is a suitable option when you want to challenge your customers to reach you out.  

6.    People Still Get Excited By Print

As the saying goes, if someone took the time and money to print and mail it, then it must be important. This means the printed word is still considered believable and legitimate compared to the content found on the internet and marketers should take advantage of that.

7.    Print Lets People Disconnect From The Digital World

More and more people are appreciating the need to turn off their phones and emails once in a while to engage with printed materials. And if your customers feel the same way, then your printed content may be just what they need.

Contact Rush Hour Printing and Graphics to get more ways you can use to maximize your print content. 

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