BENEFITS OF MARKETING YOUR NEW BUSINESS THROUGH PRINT ADVERTISING by Rush Hour Printing and Graphics
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BENEFITS OF MARKETING YOUR NEW BUSINESS THROUGH PRINT ADVERTISING by Rush Hour Printing and Graphics
A lot has been said about the print media being dead but we at Rush Hour Printing and Graphics think otherwise, especially for a new business that is looking for an effective way to enter the market while on a tight budget. Print advertising is still a very workable tool for enhancing and sustaining the brand image of a business. The following are the benefits that come with print advertising, especially for small to medium businesses.
MAXIMIZES EXPOSURE
Most magazines are developed and published with a particular audience in mind and placing your advert in magazines or newsletters that boast a big and still growing list of subscribers can guarantee your business and brand maximum publicity. Therefore, make use of these perfect marketing tools to reach out to your ideal target market.
LEVERAGED CREDIBILITY
Even in this digital age, people still tend to find a printed article more believable compared to an online one due to the fact that online content can easily be edited by anyone. That is why a company that uses print media for advertising garners more respect from their audience. To maximize your use of print media, ensure that your adverts are placed in magazines and publications with longstanding relationships, excellent track records as well as an extensive readership.
MAXIMIZES COMPETITION
When you associate your business with a reputable advertising brand, you will not only earn your business more credibility but also gain a competitive edge over businesses that don’t employ the same advertising services.
ENSURES MAXIMUM CONNECTION
Print media provides potential customers with sensory experiences that help them connect and engage better with your brand. Well-designed adverts that are printed on paper with appealing graphics provide your potential customers with an experience that is not only visually stimulating but also satisfying on a tangible level.
MAXIMIZES YOUR RETURN ON INVESTMENT
Print advertising is a very effective tool for driving potential customers to your online platforms where they can find additional information about your brand. According to research, companies that have incorporated the use of print advertising have a Return on Investment that is 163% greater than those companies that only use digital means in their marketing. It is therefore highly recommended for business to combine the use of print media with their digital marketing strategies for maximum benefits.
TARGET MARKETING
Some forms of print media allow for target marketing of the highest level. For instance, targeted newspapers, association newsletters and magazines tend to be highly specialized; therefore, you can create adverts for your brand to appeal to a specific audience. Through print media, you can target your potential customers based on various factors such as shared interests, region or profession.
While a lot of advertisers today are moving to the web in search of their target markets, print advertising still has many benefits and should not be overlooked. Contact Rush Hour Printing and Graphics for high quality printed materials that go a long way in ensuring successful marketing campaign for your brand.
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We are a full-service printing company with additional offerings in graphic design and customer support. We offer high quality business card printing and will work with you to produce a one of a kind, marketing tool to capture your leads I the most effective way. Call today to speak with one of our representatives.
Rush Hour Printing and Graphics WE EAT DEADLINES FOR BREAKFAST! We are looking forward to serving you from our two DC locations. Our printing skills come from years of experience and hard work. Our graphic designers are incredible at what they do and always give their best. Check out our reviews on Yelp. Our word is our bond and we are here to prove that!
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Contact us for more information
Telephone: 202.290.1118
Email: Artwork@rushhourprinting.com & Unionstation@rushhourprinting.com
Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia and coming soon, Union Station in DC!
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