#directmail #40/40/20rule #design #targetaudience #mailmarketing #businessowners #calltoaction #market #proofread #followup Dos and Don’ts of Direct Marketing Strategy In the current era of a paperless world, most young business owners overlook the direct mail marketing campaign deeming it ineffective and outdated. However, this marketing approach is very effective and has helped many successful businesses boost their client base hence it should not be overlooked. Even though crafting and sending mails might seem as a daunting task, it always has a long term impact on the recipients if it is done in the right manner. Rush Hour Printing and Graphics knows just how important mail marketing is in today’s world and will offer you quality printing services whenever you need them in Washington, DC and its surroundings. Below are three dos and three don’ts of direct marketing strategy. The Dos… 1. Use the 40/40/20 Rule The 40/40/20 rule is a trie...
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