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HOW TO GET THE MOST OUT OF YOUR GRAPGHIC DESIGNER BY RUSH HOUR PRINTING AND GRAPHICS
Every successful design work starts with an awesome brief. It is important to understand what is expected of you as a client by a designer so as to get the most out of your budget.
What Is A Design Brief?
It is a document that contains the desired results that a client needs for the design work. A good design brief is crucial as it serves as the guiding document for the entire project. It also shows your designer the exact points that are important to you and your business/event. Therefore, coming up with a good design brief is important to avoid constant back and forth conversations as well as the extra cost especially if your designer is charging you by the hour.
So What Is The Structure Of A Good Design Brief?
A good design brief has 3 main components that entail all the details that you want;
1. Details About You As An Individual, Business Or An Organization
It is important for your designer to know exactly who you are so that you can get a design work that closer fits your brand. These details include:
· The industry you are in
· Your target audience
· Your product
· Whether you are a major player in your industry
· Your competitors
· The area you serve
· The companies you aspire to be like
· The brands you admire
All these information will help the designer have a better grasp of both you and your brand. This way, the designer can use this information to conduct his/her own market research in order to come up with a design work that best agrees with the both of you.
2. The Specific Project That The Design Work Is Required For
Whether you are building a brand from scratch or you are launching a new product and you need a designer to help make your campaign successful, then it is important to let the designer know exactly what the design work is for. Basically, you are not only describing the end result but also what you are planning to do with the work once it is completed. This can be printing or putting it on a website or even flying it on a plane, all these information are important to the designer since all these factors might need different effects to be included in the work for it to be perfect. Also, always ensure that you supply the designer with actual content of the elements that will be included in the overall design, that is, images, photos, text, timing, contact details, etc.
3. Your Constraints In Terms Of Time And Money
Everything always comes down to time and money. Before setting off, always ensure that you have laid out the terms of your payment, whether it is on a job price basis or on an hourly basis. This is vital because if a job continues beyond the agreed time or cost you can either get an invoice you had not bargained for or a half done piece of work.
Basically, what a design brief means is that you give your designer every little detail he/she needs no matter how irrelevant it may seem in the end you will not regret the time you spent on it.
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