#Marketingtools #Personaltouch #Digitization #Branding #Networking #Preparedness #Effectiveness #Flexibility #Businesscards #Sharing
WHY BUSINESS CARDS STILL MAKE EXCELLENT MARKETING TOOLS BY RUSH HOUR PRINTING AND GRAPHICS
Marketing has been impacted greatly by the digitalization of the business world. However, no matter how much these new branding techniques shape the business world, they can never replace the business card. Statistic Brain states that as many as 27 million cards are printed on a daily basis and another 2016 Adobe study also shows that an organization increases sales by 2.5% for every 2000 cards it passes. All of these show just how important these simple pieces of paper are even in a digitalized world.
It is therefore important to include your company’s cards every time you launch a marketing campaign. The following are the reasons why business cards still make excellent marketing tools.
EXCHANGING CONTACT INFORMATION DIGITALLY LACKS PERSONAL TOUCH
Networking is all about making genuine connections. Sending contact information through email or via social media is extremely impersonal and its why using a physical card shows that you have the desire to connect. Also, networking apps and sites like Meet Up gives you the chance to send your business card online thus showing how important it is both offline and online.
EFFECTIVENESS
Business card is still one of the most effective tools when it comes to lead generation. For instance, when you are attending a conference and you want to use the available opportunities to maximum advantage, it is way easier hand out your card to every potential lead you encounter.
BUSINESS CARDS MAKE MEMORABLE FIRST IMPRESSIONS OF YOUR BRAND
The best way to build a lasting relationship with a potential lead is not through promising to send a WhatsApp message or an email with your contact information. All you need is a beautifully designed card to attract a potential lead’s attention. Impressing your leads at the earliest opportunity goes a long way in growing your brand.
FLEXIBILITY
A lot of information about your brand can be compressed in a business card. You can have your logo, contacts, email address, website URLs, the location of your business, the services you offer as well as your working hours, all squeezed into this tiny piece of paper (of course in a creative manner). A simple business card tells your target customers all there is to know about your business enough to convince them to make contact and learn more.
CREATIVE BUSINESS CARDS INSPIRES MORE SHARING
The fact that business card can easily be given makes its use even more popular. Also, when you exchange contact information with your prospects via email or WhatsApp, most times, it usually ends there. However, if you hand your prospects with a beautifully designed card that makes a great first impression, the chances of them showing it to other people are very high thus putting your brand before additional prospects.
ENHANCES PREPAREDNESS
Potential customers would be more impressed with a business person who hands them a business card compared to one who scrambles to search for a pen and a napkin to write their contact information or a mobile phone with a dead battery. This not only shows preparation, but it is also a great indicator of your professionalism.
Even with the increasing online promotional and networking opportunities in this digital age, business cards are still relevant for your business’ growth. It’s never too late to include business cards in your arsenal of marketing tools. Contact Rush Hour Printing and Graphics for the best business cards designs.
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We are a full-service printing company with additional offerings in graphic design and customer support. We offer high quality business card printing and will work with you to produce a one of a kind, marketing tool to capture your leads I the most effective way. Call today to speak with one of our representatives.
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