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The Importance of Words – When Using postcards for business marketing – By Rush Hour Printing and Graphics.

The Importance of Words – When Using postcards for business marketing – By Rush Hour Printing and Graphics.  

Postcards provide a small space where to insert a general message. You have only a few seconds to capture the interest of your readers and to turn them towards you. It literally takes 2 seconds for them to consciously make up their mind that they needand wantyour services.  The choice of words should be strategic and needs to be powerful. This is the only way to pushthe reader towards you. 

Using words that emote a powerful message touches directly on the emotions and natural instincts of your consumers and almost guarantees future engagement with the business. The words make the customer feel as if maybe you are offering something they have been looking for and you become the one with the solution.  The fear that they may not be able to findwhat they are looking for drives them closer to you. 

Grabbing their attention can be easier than you think. Presenting your offer, highlighting the advantages, and providing solutions can be all you need to do to engage. Using words properly can even help you boost your revenue, attracting more people towards you. Using power words properly can be seen in different ways, here are some words to use: 

·      Easy 
·      New 
·      Guarantee
·      Sale
·      Price Match
·      Bargain
·      Breakthrough
·      Free 
·      Giveaway
·      Save
·      How to

These types of words have power. They can create a long lasting impact on the customer by presenting your services/products in a manner that shows power, efficiency and success. Other powerful words would include: 

·      Exciting
·      Genuine
·      Personalized
·      Expert 
·      Valuable
·      Superior
·      Excellent
·      Quality

Describe your offer, don’t just mention it. Show why it is important to them, explain the benefits and how it will meet their needs. Use these action power words:

·      Act Now 
·      Don’t Delay
·      Bonus
·      Special Offer
·      First Come First Serve
·      Deadline
·      Today Only 
·      Limited Time
·      Act Now


Finally, motivate your audience. Be the difference they want to see. State the next step to them. Use these powerful words:

·      Order TODAY
·      Call Now
·      Buy now
·      Request Today
·      Complete Now
·      Log On

Raise engagement and receive the responses you are looking for TODAY by letting us print your postcards!

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Rush Hour Printing and Graphics is a full-service printing company with additional offerings in graphic design and customer support. We offer high quality business card printing and will work with you to produce a one of a kind, marketing tool to capture your leads I the most effective way. Call today to speak with one of our representatives. 

Rush Hour Printing and Graphics WE EAT DEADLINES FOR BREAKFAST! We are looking forward to serving you from our two DC locations. Our printing skills come from years of experience and hard work. Our graphic designers are incredible at what they do and always give their best. Check out our reviews on Yelp. Our word is our bond and we are here to prove that!
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