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Find Out The Best Way to Market B2B Using Postcards
Postcards allow you to design a visually appealing branded ad for your company’s message to another business. There are a variety of situations that would cause communication from B2B, such as: billing, services (janitorial, accounting, design, etc.), management, or even gifts.
Postcards with a Purpose.
Rush Hour Printing and Graphics suggests including a call to action or giving something of value. This could be as simple as getting them to visit a landing page or to sign up for whitepapers or eBooks. Postcards are a great way to get quality leads, as the people who will be responding or visiting will be those legitimately interested in your offer, allowing you to collect more information form them in order to potentially upsell or inform them of the other offerings from your company. Business to business typically has a much slower life cycle than that of the average customer, so postcards can act as a brand reminder along with providing value.
Does size matter?
There are a variety of factors that are involved when creating a postcard. larger postcards do not actually make a better impression. Factors such as quality and clear branding do. Rush Hour Printing and Graphics offers a variety of high quality stock and pictures can be professionally taken or purchased from licensing websites. Depending on your company, you should offer a promotion or discount on your postcard, as this generates the most interest. Company branding is a no brainer when it comes time to creating your postcards, as this will allow the receiver to automatically start recognizing your company name/logo and will be more inclined to think of you when your product or service is needed.
Are you on the list?
Mailing lists are certainly one of the most important things when it comes to a postcard campaign. A mailing list for a B2B is going to be very different as it won’t include everyone’s name in a generic area, but instead information such as company headquarters, number of employees, years at location and more. This will assist in determining the strategy for the specific company. Rush Hour Printing and Graphics also suggests sending the same mailing list postcards at least once a month. This will ensure your name and brand are always top of mind and will provide you an opportunity to follow up on a somewhat regular basis until you make the sale. Postcard campaigns are not done once all the stamps are on and the postcards have been mailed out. Follow up calls and visits are required to insure the postcards were received by the right employees and provide you the opportunity to ask any questions and to possibly suggest alternative products/services that may be a better fit and thus resulting in a sale.
Rush Hour Printing and Graphics offers high quality postcard prints, along with full design services. Whether you are a seasoned pro or new to the postcard promotion method, Rush Hour Printing and Graphics provides exceptional support, getting you a finished product you will be proud of.
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