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Learn Effective Marketing Strategies Using Postcards
Postcard marketing is a cost-effective tool used to reach a wide audience and deliver an intriguing message. It allows you to reach people at their home and provides a chance to stand out from the new age typical forms of advertisements such as online ads or emails.
Postcard Design Notes
Since you typically only have two seconds to capture the interest of the recipient, you need to ensure you use bold statements and colours, as you want to stand out. Some notable colour combinations that work well would be: orange and blue, green and red, purple and yellow, and black/yellow/orange. Whether you use one as a background colour, or both as design details, these combinations are a sure-fire way to grab the most attention. Keep in mind that most mail includes bills or notices which are delivered in white envelopes, so if you have a bold and bright coloured postcard, you are going to stand out. An alternative would be using a single bold colour against a white or black background. This is just as effective in making the postcard text stand out and may be easier to coincide with the company branding.
Mailing Management
One of the largest appeals of postcard campaigns is the fact that they are very cost effective and are able to reach a large geographic area for cents on the postcard versus other forms of advertising that may be thousands. Saving costs on envelopes, and workers to stuff/ seal is another way to cut corners as postcards simply require a stamp on the surface and no enclosing material. There are typically three different varying channels of mailing routes a company can chose. First class mail allows you to send up to 500 postcards at a lower rate. The benefit or first class is the forwarding service or return to sender. This is a great tool to assist with updating your mailing list and ensuring you at reaching the right audience. Standard mail would be like first class except it is a smaller maximum and a slightly higher price, additional services are also paid ad on. Finally, the most common would be bulk mail, as it allows for the highest amount of postcards to be mailed but involve the most work as it requires internal sorting and delivering to specific mailing facilities.
Strategies That Work
Postcards are a proven tool to effectively reach a potential audience. Keep in mind to have a short but sweet message as you just need a call to action to get them to engage, then once they do you can take them along the sales life cycle. A successful campaign incorporates a quality mailing list, a stand out promotional offer and creativity.
Starting a campaign with Rush Hour Printing and Graphics makes it easy, we assist with the design and the final print. Your focus will be on ensuring you have a quality mailing list, a repetitive mailing schedule and a great call to action with your offer.
Rush Hour Printing and Graphics WE EAT DEADLINES FOR BREAKFAST! We are looking forward to serving you from our two DC locations. Our printing skills come from years of experience and hard work. Our graphic designers are incredible at what they do and always give their best. Check out our reviews on Yelp. Our word is our bond and we are here to prove that!
Take advantage today of our Price Match PLUS up to 20% OFF your next batch.
Contact us for more information
Telephone: 202.290.1118
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