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Learn Tricks to Boost Your Postcard Marketing Strategy by Rush Hour Printing and Graphics

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Learn Tricks to Boost Your Postcard Marketing Strategy
Through all the technological advancements, the one strategy that has continued to prove effective has been sending postcards. It allows a company to combine old and new with the use of “snail mail” while linking to a website or landing page, thus reaching a wider range of audiences. 

Junk mail Gets Thrown Out
Most postcards tend to look like basic advertisements and get ignored. A unique trick is making the postcard look like a personal piece of mail. Using fonts that can be mistaken for handwriting or including small marks or edits during design, give a more personal touch and are far more likely to be read.

Call To Action
There is limited space on a postcard and the text that is included should be minimal and cause intrigue and a call to action. A great example would be something like “Sign up now and get 3 months free”. A headline like this would certainly cause interest and would urge the receiver to call or email or visit a website in order to find out how to take advantage of the offer. Once they have contacted you or shown interest, it would be a great idea to follow up and continue down the sales pipeline.

Quick and Easy
Do you know why taglines are typically short and rhyme? It is so people will remember them. The same is true for the website link you are planning on including on your postcard. commonly companies will use their website with an add on such as yourcompany.com/3monthsfree, although this may be effective, if possible try making it even easier such as 3monthsfree.us. this link would still direct back to your website and would be easy to track, it has just been shortened to make it easier for the customer to retain.

Real Customers, Real Results
Assuming your company has been operating for any given amount of time, you would have received feedback regarding your products or services. It is always beneficial to encourage testimonials, as they can be used in promotion. Including statements from real life customers on a postcard adds to your company’s credibility and removes some of the risk from the potential customer as they know this product has been used and actually works.
Two Sides, One Message
When starting to design your postcard, keep in mind that it is double sided, and that although one side will have a chunk of space reserved for the address and stamp, keep in mind that based on mail distribution, this side is typically the one facing up, so ensure you have a eye catching tagline and image here, so they will want to turn it over to read more.

Whether you are new to the postcard campaigns or have been sending them for years Rush Hour Printing and Graphics will be able to provide quality printed postcards, along with any required support along the way. From design assistance to providing samples, Rush Hour Printing and Graphics is your go to printer.

Rush Hour Printing and Graphics WE EAT DEADLINES FOR BREAKFAST! We are looking forward to serving you from our two DC locations. Our printing skills come from years of experience and hard work. Our graphic designers are incredible at what they do and always give their best. Check out our reviews on Yelp. Our word is our bond and we are here to prove that!
Take advantage today of our Price Match PLUS up to 20% OFF your next batch.
Contact us for more information
Telephone: 202.290.1118
Email: Artwork@rushhourprinting.com & Unionstation@rushhourprinting.com
Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia and coming soon, Union Station in DC!
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