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5 TIPS FOR MARKETING WITH BANNERS EFFECTIVELY BY RUSH HOUR PRINTING AND GRAPHICS
Marketing with banners is a great way of promoting products and services to the local market during events and at trade shows. Banners are large so they are easily noticeable and economical because you only need to spend a small amount of money and you are guaranteed that your message will reach many prospective customers. Rush Hour Printing and Graphics creates high quality banners at an affordable price. Here are five tips that can help you generate sales with banner marketing;
1. Make It Memorable And Simple
Ensure that your banners are memorable and simple to increase their effectiveness. This entails using bold and short headlines that draw attention and linger in customers’ minds. Use of humor and rhymes can make it easy for customers to remember your banner at a later time. Consider the fact that people will merely glance at your banner as they are passing because they could be driving or distracted particularly if they are attending a concert or outdoor event. Therefore, you must ensure that your banner is appealing, memorable and simple. Use as little text as possible so that customers can read and grasp it at a glance. RHPG can help you make memorable and simple banners that contain all the crucial text.
2. Observe Quality
Choose a high quality material for your banners. Go for the best prices but do not compromise on quality. That way, you will be guaranteed of high returns on your investment. Use the best quality canvas material, vinyl mesh or vinyl and print using UV-resistant ink. Quality is important because it will not only make your banners long lasting but it will also make them look appealing and bolster the trustworthiness of your brand. RHPG is keen on ensuring that we don’t compromise on quality.
3. Come Up With An Attractive Design
Your banners should have an attention grabbing design for customers to read them. It goes without saying that customers have to notice it first before they can understand and take action. Some of the ways in which you can grab attention with banner design is by using big and bold headlines, contrasting colors, unique and surprising images, percentage symbols, big dollar signs and free offers messages. RHPG can incorporate all the features that you desire into your banner to make it as outstanding as possible.
4. Include A Targeted Promotion Or Message
Create a targeted promotion or message for your banner. Your message should take into consideration who your customers are, what they want, how you will solve their problems, fulfill their needs or improve their lives. Provide a clear call to action telling your customers the action you want them to take such as visit your website, call you or visit your business premises. You can also tell them they need to take the action immediately by providing a discount with a time limit. RHPG can advise you on the best messages to include your banner drawing from our past experiences and vast knowledge on the matter.
5. Strategic Placement
Placing a banner is not something that can be done haphazardly; rather, it has to be carefully planned. You can either place your banner where you can achieve the maximum views or place it to target a specific audience. For the first strategy, you can strategically place your banner at shopping centers, busy traffic intersections and local events to ensure the banners are seen by thousands of people. For the second strategy, you can erect your banner at trade shows and niche events. Because banners are relatively cheap to print, you can apply both strategies to gain the most out of your banner marketing.
Rush Hour Printing and graphics can meet all your banner marketing needs in Washington DC and its surroundings. Contact us today to get the banners.
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Telephone: 202.290.1118
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