#colors #marketing #banners #branding #emotion #passion #creativity #warmth #feelings #culture COLORS IN MARKETING BANNERS BY RUSH HOUR PRINTING AND GRAPHICS Various researches have been conducted to study the effect that colors have on people when it comes to branding and marketing. One such research found that up to 90% of rush judgment made about a product was largely due to the color of the product. In branding and marketing, it is imperative that you understand how different colors affect the moods of your target audience. All colors have varying effects on how the brand of a business is perceived. With the color of your banner being one of the first things that will be instantly noticeable, it is important that you decide what emotion you would want your banner to evoke in your target market. Below is a breakdown of the associations of some popular colors and the mood they evoke in the reader. Red – this is a very overpowering color that is associated with passion
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