Skip to main content

WHY FLYER MARKETING IS STILL EFFECTIVE TODAY BY RUSH HOUR PRINTING AND GRAPHICS

#Flyermarketing #advertisements #youtube #socialmedia #techadvacements #digitalmonotony #practical #millennials #demographics #phychographics #geographics #rushhourrintinggraphics #RHPG
WHY FLYER MARKETING IS STILL EFFECTIVE TODAY BY RUSH HOUR PRINTING AND GRAPHICS
Lately, there are numerous means of product promotions, many which are online. YouTube, social media and SEO (search engine optimization) are some of the many ways businesses have found effective in the contemporary era. Credit to recent technologicalinnovations and inventions.
But atthe onset of a surge in technological advancements, flyer marketing is still a very effective way of promoting a business. So, why is this the case?
Well, there are two truths behind this reason, and it’s not as sophisticated as you think. In this article, we shall be unravelingthe truths behind the reason why flyers are still an audience magnet.
People prefer something tangible
Studies show that people want something different from the normal. People want to touch rather than just see. That’s why businesses are looking experts like Rush Hour Printing and Graphics to make their advertisements and promotional materials invoke memories of the past, especially for the older generation.
Even for the millennials, they do want a break from the current situation where the eye is the only thing they can reach out with. Quite honestly, who doesn’t want a break from the digital monotony? 
Often we want to put something inour handsor stick it on our office shelves instead of just watching it on our computers. It’s not different fromthe audiences either.
How many times do we delete monthly newsletters on our email, even before reading them? How many times do you skip advertisements on YouTube, even when they seem interesting? Countless times. Who even watches them? 
When it comes to flyers, the reader may choose to keep it aside, but it’s not that far away from their reach. Flyers are super flexible in size and they have probably been accompanied in the mailbox, together with the usual emails. So, even when they don’t want to read it at the moment, the material is still in the reader’s reach.
This means that when they are free, they can read them. Now, this is the best time for your message to be effective rather than forcing it on them. Don’t you hate it when your favorite episode’s time is run down by too many repetitive ads? Or when you can’t skip ads? Flyers offer a better alternative
Flyers are a bit more practical
In contrast to the contemporary advertisement means which seek to reach out to masses, the flyer seeks specific audiences, that’s why they probably have a better conversion rate than their counterparts.
With a flyer, you can decide who gets it, because the message just doesn’t suit everyone. There are certain techniques professionals like RHPG use to target ideal consumers. They can all be summed up in three terms; demographics, psychographics and geographic.
In case you are wondering what these fancy terms mean, they are really simple. For demographics, it’s just a measure of customer’s attributes like age, sex, income and educational levels. 
As for the psychographics, they entail the immeasurable. Factors such as hobbies, interests, hopes, desires, and things audiences are actively seeking for in life.
The geographic on the other hand is their physical locations or the audience’s physical radius.
Now there are many more reasons why flyers continue to be effective. The above two reasons are why you should consider using flyers as a marketing means.
To make the whole experience convenient, be sure to trust Rush Hour Printing and Graphics for your design and printing needs
#rushhourprinting #rushhour #rushhourprintingandgraphics #digital #media #printmedia #printing #print #technology #innovation #graphicdesign#desigininggraphics #designgraphics #brochures #businesscards #pamphlets #postcards #envelopes #printsolutions

We are a full-service printing company with additional offerings in graphic design and customer support. We offer high quality business card printing and will work with you to produce a one of a kind, marketing tool to capture your leads I the most effective way. Call today to speak with one of our representatives. 

Rush Hour Printing and Graphics WE EAT DEADLINES FOR BREAKFAST! We are looking forward to serving you from our two DC locations. Our printing skills come from years of experience and hard work. Our graphic designers are incredible at what they do and always give their best. Check out our reviews on Yelp. Our word is our bond and we are here to prove that!
Take advantage today of our Price Match PLUS up to 20% OFF your next batch.
Contact us for more information
Telephone: 202.290.1118
EmailArtwork@rushhourprinting.com & Unionstation@rushhourprinting.com
Come Visit Us


Comments

Popular posts from this blog

Banner Marketing for Businesses Today! By Rush Hour Printing and Graphics.

Banner Marketing for Businesses Today! By Rush Hour Printing and Graphics. For Banners, we all want to make sure we showcase the best of our company. There are a few things you need to follow through with: 1.      LIFT YOUR BRAND: AD Complimentary Gifts for People when They choose to Act on the Banner’s Message.  2.      TRACK TRAFFIC: Track the traffic your banner gets By giving a code or a coupon. 3.      Align Creativity with Strategic Objectives: Drive the direct response to you and have Call-To-Actions (CTAs).  4.      Keep the Message Simple and Straightforward.  5.      Cut through the Clutter. Make it simple and clean. 6.      Keep the target audience on top of your mind.  7.      Track and adapt to the new consumer demand out there.  It is all about meeting the consumer demands. If you feel ...

Business Marketing with Postcards! By Rush Hour Printing and Graphics

This week, we will be discussing: why Postcards work! We continue to advocate for direct mail marketing using postcards as the tool of preference. Direct mail marketing with postcards can be done physically or with the post office’s help. A connection is made easily with customers as they play their postcards on the fridge, in their car, or even in their purses/wallets. Each time they see the postcard, it is a reminder that they do have help and that they can count on your company to meet their needs. It sorts of sparks a reminder in the brain  that your company is reachable, easily accessible and that sells@!!  Marketing with postcards begins the moment they touch that card. Adding a simple but penetrating promotional message right in front of the card allows a company to track analytics of that campaign and secure a sell! This information is always helpful for future campaigns.  Next week, we will be discussing: what a postcard should say, how to use them,...

14 Direct Mail Tips from Experts by Rush Hour Printing and Graphics

#directmail #marketingstrategy #advertising #curiosity #open #infographics #photography #skim #lumpy #calltoaction 14 Direct Mail Tips from Experts As Epsilon notes, about 77% of people will open a mail as soon as they get it. Statistics from Direct Mail Association (DMA) shows that at least two thirds of mail recipients end up making a purchase of the advertised product. As such, if this is done right and only essential and relevant mails are sent to potential clients, the process can be of fundamental importance to the company’s marketing strategy. Rush Hour Printing and Graphics is skilled in producing post cards and every other advertising material that can be used to send direct mail. Below are 15 direct mail ideas which will ensure that your outreach has an effective impact on your business. 1.       The Packaging should Arouse Curiosity When designing the mail packaging, curiosity will be key in determining whether the recipient opens it instan...