Skip to main content

WHY PRINT ADVERTISING STILL WORKS BY RUSH HOUR PRINTING AND GRAPHICS

#flexibility #exposure #standout #target #marketing #branding #believability #flyers #leaflets #brochures #fonts
WHY PRINT ADVERTISING STILL WORKS BY RUSH HOUR PRINTING AND GRAPHICS
With the increasing popularity of the virtual world of the internet, most advertisers have now abandoned print advertising. Content Marketing Institute report that out of three advertisers, two of them would avoid using print media when drawing their marketing strategies without realizing just how much they are missing out on. The following are the reason why printing still matters in this digital era.
·      Makes You Stand Out
Marketing strategies that employ the use of the internet such as email marketing have become so popular; it has become difficult to make your business stand out from the hundreds of emails potential customers receive on a daily basis. It has become so popular that there is a huge gap in the businesses that use print media such as flyers, leaflets and brochures. Taking advantage of that gap can ensure you a perfect way to stand out from the crowd.
·      Maximizes Exposure
You are sure to create a lasting impact on your customers when you use high quality printed materials and maximizing your exposure in the process. Your customers and prospects can interact with your print anywhere and anytime and also pass it to others who may be interested in what your business offers. In other words, printed materials draw genuine interest to your company without the use of disruptive techniques.
·      Flexibility
Printed materials such as flyers, leaflets, posters and brochures, not only work best in stand-alone campaigns, but even better when used together with your online marketing efforts. Some customers can learn about your business and the products or services you offer online and those that cannot manage to go online or are unable to visit your online platforms can be reached easily through print media.
·      Believability 
Print offers legitimacy and believability that the digital world can’t compete with. Sometimes people tend to distrust online content because they do not know who is behind it especially banner ads and the saturation of popups on the web coupled with spam and viruses. However, print media reinforces the idea that a business is genuine and trustworthy thus improving your brand’s trust level.
·      Branding
When you use printed materials that are aesthetically pleasing in terms of colors, fonts as well as the type of image used, then you are sure you are going to get your brand out there and also solidifying its identity. And also, ensure that you replicate this in your online marketing channels for better results.
·      Target Marketing
Print media can help you reach out to niche audiences efficiently and cost effectively, for instance, by advertising your business in printed brochures like specialty magazines. 
·      More Engaging
According to Alshaali & Varshney (2005), people read printed paper 20% - 30% slower than digital screen text. This means that consumers get more engaged when reading printed materials compared to online materials such as popup ads.
To know more about print and design requirements, contact Rush Hour printing and designing for outstanding print work that go a long way to help you in your marketing campaigns. 

#rushhourprinting #rushhour #rushhourprintingandgraphics #digital #media #printmedia #printing #print #technology #innovation #graphicdesign #desigininggraphics #designgraphics #brochures #businesscards #pamphlets #postcards #envelopes #printsolutions

We are a full-service printing company with additional offerings in graphic design and customer support. We offer high quality business card printing and will work with you to produce a one of a kind, marketing tool to capture your leads I the most effective way. Call today to speak with one of our representatives. 

Rush Hour Printing and Graphics WE EAT DEADLINES FOR BREAKFAST! We are looking forward to serving you from our two DC locations. Our printing skills come from years of experience and hard work. Our graphic designers are incredible at what they do and always give their best. Check out our reviews on Yelp. Our word is our bond and we are here to prove that!
Take advantage today of our Price Match PLUS up to 20% OFF your next batch.
Contact us for more information
Telephone: 202.290.1118
Email: Artwork@rushhourprinting.com & Unionstation@rushhourprinting.com
Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia and coming soon, Union Station in DC!
Facebook LinkedIn Instagram Twitter Pinterest YouTube Google + Profile  
Come Visit Us

Check out our New APP! #CouponsAvailable #2for1 and #10%OFF#20%OFF #Download our App TODAY! AMAZON: https://www.amazon.com/gp/product/B07DVWVC9H WINDOWS: https://www.microsoft.com/en-us/p/rush-hour-printing-and-graphic/9p1658p5bgc8?activetab=pivot%3aoverviewtab iTunes: https://itunes.apple.com/us/app/rush-hour-printing-and-graphic/id1399018332?ls=1&mt=8 Google Play: https://play.google.com/store/apps/details?id=com.app.rushhourprintingandgraphic




Comments

Post a Comment

Popular posts from this blog

Banner Marketing for Businesses Today! By Rush Hour Printing and Graphics.

Banner Marketing for Businesses Today! By Rush Hour Printing and Graphics. For Banners, we all want to make sure we showcase the best of our company. There are a few things you need to follow through with: 1.      LIFT YOUR BRAND: AD Complimentary Gifts for People when They choose to Act on the Banner’s Message.  2.      TRACK TRAFFIC: Track the traffic your banner gets By giving a code or a coupon. 3.      Align Creativity with Strategic Objectives: Drive the direct response to you and have Call-To-Actions (CTAs).  4.      Keep the Message Simple and Straightforward.  5.      Cut through the Clutter. Make it simple and clean. 6.      Keep the target audience on top of your mind.  7.      Track and adapt to the new consumer demand out there.  It is all about meeting the consumer demands. If you feel ...
Post a Comment
Read more

Business Marketing with Postcards! By Rush Hour Printing and Graphics

This week, we will be discussing: why Postcards work! We continue to advocate for direct mail marketing using postcards as the tool of preference. Direct mail marketing with postcards can be done physically or with the post office’s help. A connection is made easily with customers as they play their postcards on the fridge, in their car, or even in their purses/wallets. Each time they see the postcard, it is a reminder that they do have help and that they can count on your company to meet their needs. It sorts of sparks a reminder in the brain  that your company is reachable, easily accessible and that sells@!!  Marketing with postcards begins the moment they touch that card. Adding a simple but penetrating promotional message right in front of the card allows a company to track analytics of that campaign and secure a sell! This information is always helpful for future campaigns.  Next week, we will be discussing: what a postcard should say, how to use them,...
Post a Comment
Read more

14 Direct Mail Tips from Experts by Rush Hour Printing and Graphics

#directmail #marketingstrategy #advertising #curiosity #open #infographics #photography #skim #lumpy #calltoaction 14 Direct Mail Tips from Experts As Epsilon notes, about 77% of people will open a mail as soon as they get it. Statistics from Direct Mail Association (DMA) shows that at least two thirds of mail recipients end up making a purchase of the advertised product. As such, if this is done right and only essential and relevant mails are sent to potential clients, the process can be of fundamental importance to the company’s marketing strategy. Rush Hour Printing and Graphics is skilled in producing post cards and every other advertising material that can be used to send direct mail. Below are 15 direct mail ideas which will ensure that your outreach has an effective impact on your business. 1.       The Packaging should Arouse Curiosity When designing the mail packaging, curiosity will be key in determining whether the recipient opens it instan...
Post a Comment
Read more