#Flyermarketing #advertisements #youtube #socialmedia #techadvacements #digitalmonotony #practical #millennials #demographics #phychographics #geographics #rushhourrintinggraphics #RHPG
WHY FLYER MARKETING IS STILL EFFECTIVE TODAY BY RUSH HOUR PRINTING AND GRAPHICS
Lately, there are numerous means of product promotions, many which are online. YouTube, social media and SEO (search engine optimization) are some of the many ways businesses have found effective in the contemporary era. Credit to recent technologicalinnovations and inventions.
But atthe onset of a surge in technological advancements, flyer marketing is still a very effective way of promoting a business. So, why is this the case?
Well, there are two truths behind this reason, and it’s not as sophisticated as you think. In this article, we shall be unravelingthe truths behind the reason why flyers are still an audience magnet.
People prefer something tangible
Studies show that people want something different from the normal. People want to touch rather than just see. That’s why businesses are looking experts like Rush Hour Printing and Graphics to make their advertisements and promotional materials invoke memories of the past, especially for the older generation.
Even for the millennials, they do want a break from the current situation where the eye is the only thing they can reach out with. Quite honestly, who doesn’t want a break from the digital monotony?
Often we want to put something inour handsor stick it on our office shelves instead of just watching it on our computers. It’s not different fromthe audiences either.
How many times do we delete monthly newsletters on our email, even before reading them? How many times do you skip advertisements on YouTube, even when they seem interesting? Countless times. Who even watches them?
When it comes to flyers, the reader may choose to keep it aside, but it’s not that far away from their reach. Flyers are super flexible in size and they have probably been accompanied in the mailbox, together with the usual emails. So, even when they don’t want to read it at the moment, the material is still in the reader’s reach.
This means that when they are free, they can read them. Now, this is the best time for your message to be effective rather than forcing it on them. Don’t you hate it when your favorite episode’s time is run down by too many repetitive ads? Or when you can’t skip ads? Flyers offer a better alternative
Flyers are a bit more practical
In contrast to the contemporary advertisement means which seek to reach out to masses, the flyer seeks specific audiences, that’s why they probably have a better conversion rate than their counterparts.
With a flyer, you can decide who gets it, because the message just doesn’t suit everyone. There are certain techniques professionals like RHPG use to target ideal consumers. They can all be summed up in three terms; demographics, psychographics and geographic.
In case you are wondering what these fancy terms mean, they are really simple. For demographics, it’s just a measure of customer’s attributes like age, sex, income and educational levels.
As for the psychographics, they entail the immeasurable. Factors such as hobbies, interests, hopes, desires, and things audiences are actively seeking for in life.
The geographic on the other hand is their physical locations or the audience’s physical radius.
Now there are many more reasons why flyers continue to be effective. The above two reasons are why you should consider using flyers as a marketing means.
To make the whole experience convenient, be sure to trust Rush Hour Printing and Graphics for your design and printing needs
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